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ARVAL - PRIVATE LEASE AD

I was approached by Belgium's largest car leasing company "Arval - BNP Paribas Group" to put their new products into light.

The colorful palette reflects the nostalgia they wanted to add in order to convey more emotion. This power is also transmitted through typography, and playing with different backgrounds. Here is the process I went through to accomplish this task.

Credits:
Company: ARVAL Belgium
Art direction: Karim Fariss
Design & Motion: Karim Fariss